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About the Owner

Alicia "Joy"



My name is Alicia (affectionally known to friends and family as Joy) and I am the proud founder of Lovenics, a luxury picnic event planning enterprise under my luxury brand, AJM Collection LLC. A native of Charlotte, NC, I have grown to love and cherish the DMV, where I now call Lanham, MD home. I am a proud graduate of UNC Chapel Hill (Go Heels!) and the Harvard University Graduate School of Education.


I started Lovenics because I want to give people an opportunity to enjoy a hassle-free, low lift luxury picnic experience where all they need to bring is themselves! I have 10 years of event planning experience that I bring to clients to create the perfect ambiance and memorable experiences. Additionally, if you give me an opportunity to plan your special event, you'll be supporting a proud woman-owned, Black-owned business.

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